A recent example is what Apple did with the M1 version of the MacBook Air, which still lingers on and sells for $999. Sure, there's the odd outlier, like the Apple iPhone SE (2022), or how Apple occasionally keeps an older product around to fill a low-end spot in a product line. Understatement of 2023 so far: Apple isn't generally known for its budget pricing. So.what's going on here? Apple Takes a Different Tack In fact, the last Intel models started at an even higher price, with the Core i3 Mac mini model selling for $799 way back in 2018. That's especially surprising when you consider that the M1 model from 2020 started at $699. Regardless, there's no denying that the base Mac mini model looks like it could be one of the best values Apple has offered in years. Other 2023 Mac mini configurations are available for more, like a 512GB model for $799, or a top-end option with the new M2 Pro processor, which is up for preorder at $1,299. But it raises some curious questions about that price. And yes, Apple: The same Apple that charges an extra $1,000 just for the stand that goes with its expensive Pro Display XDR monitor and Mac Pro desktop (a combination that starts around $10,000, and goes much, much higher for top configurations).Īpple's announcement of a new version of the Mac mini, starting at $599 and touting current-generation M2 processors, came as a surprise.
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